How many paper cups are thrown away every year in the U.S.?

Q: How many paper cups are thrown away every year in the U.S.?

A: 60 billion

That’s enough to pave a coffee cup highway to the moon and back seven times over.


Q: Are they really paper cups?

A: Nope. Most ‘paper’ coffee cups are coated with polyethylene, a plastic. 

Which means they don’t get recycled and they don’t degrade in a compost bin, on the side of a highway or floating downstream.

We are powerful beyond our imagining. Especially when what we do is combined with others. And combined with a daily ritual – like buying coffee. 

Our actions often reflect a mindless non-choice and reinforces behavior we wish we could change or that the world would change. But we don’t. And the world doesn’t.

We change some repetitive action, someone else changes their action because we’ve normalized something that used to be strange, like using our own fancy ceramic cup or travel mug. And it spreads, like Rilke said ‘in growing orbits’. 

PS – Influence Without Authority is now completely revamped and updated with the latest research. Click here to start transforming your team.

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