What strengths are useful for a salesperson?

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Q: What strengths are useful for a salesperson? What would you say are the strengths I’d want to see in their StrengthsFinder top 5 if recruiting for sales?

A: It depends on what kind of sales person you want.

What kind of salesperson do you need – is it WOO or is it RELATOR? These two strengths are two sides of the sales coin.

Is it more important for this person to be able to win over new people, especially suspicious people? For example, telemarketing, cold calling requires people to love winning strangers over. That’s the WOO StrengthsFinder theme. And it helps to have POSITIVITY (upbeat enthusiasm) when dealing with meanness, rudeness and rejection.

Or is it more important for that person to cultivate deep and long-lasting relationships with key clients? That’s where RELATOR comes into play. This person is adept at cultivating deep and close relationships. WOO is breadth, RELATOR is depth.

That’s just two strengths. A case could be made for every one of the 34 StrengthsFinder strengths being perfect for some aspect of sales. It’s up to you to figure out what would be perfect for the type of sales role you’re looking to fill.

34 are a lot to sift through though. There are two different categories of strengths that particularly relate to selling. What strengths category is most important to focus on for the role you’re trying to fill?

Influencing

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