All other airlines

The rental car shuttle was packed heading back to the Oakland Airport – every seat was filled. There were two stops. Stop #1 was ‘All Airlines Except Southwest’. Stop #2 was ‘Southwest’.

The bus driver stopped at the first stop and called out ‘all other airlines’. No one moved. He waited, then drove on to the Southwest stop and we all got out.

Is this what air travel has come to? What makes Southwest different? My reason is price, vibe, no major extra fees to get a decent window seat in the front half of the airplane and bags fly free.

This is positioning – you see where everyone positions themselves and then you decide not to live there. You find your own place, a different spot away from the crowd. All other airlines and Southwest

Living and acting from your passion does this. Your signature strengths are yours alone. There’s no one exactly like you in the world, there’s only you.

Simple right? But we also have in our ancestral brains the desire to hide, to not stand out. It’s safer that way. So we hide the light. We try not to be weird. We feel safe, but not happy. And we become replaceable.

If you were no longer here, who would miss you? Why? That missing will help you realize what makes you uniquely you. And when you know what makes you “you” you have a choice. Be like everyone else or be you. It’s scary stuff, I’m with you on that.

The first stop is ‘all other people’. Don’t get off. Stay on the bus until the next stop…you.

Learn more: 

Influence: The Power of Persuasion – How can we consistently capture an audience, effectively make a point and carry everyone along toward a goal? How can we influence an outcome, even if we’re not in a position of authority?

Customer Quest – What does it take to set a standard of excellence in customer care? What does the customer really want and how can you provide it for them?


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